THE GUCCI SAGA THAT SMELLS LIKE BEAUTIFUL
Oh Oh Oh hello Vintagine!!!
How are you all doing???
Do you feel the festive spirit, the excitement of anticipation, the magic of Christmas???
NO, PLEASE, TELL ME IF I'M THE ONLY ONE BECAUSE I CAN'T FEEL A THING !!! :'(
The Grinch living inside me has already woken up, and on evenings spent in pajamas and oversized socks, drinking milk and eating cookies (and don't look at me like that because I know you do it too!), you already know what I'm up to.
So today, basically to make sense of this life, I'm going to tell you the story of one of your favorite brands (and also Angelo's).
Like all good fairy tales, this one too begins with a little man who has a dream to fulfill (paraphrased): it's the Roaring Twenties, and forty-year-old Guccio (his parents must have been quite the characters), after spending his youth carrying suitcases and vanity cases in the lobby of London's Savoy Hotel, decides to return to Florence and conquer Italy with leather products bearing his name.
The Second and Third generations help him with this undertaking, but the family—which we could say doesn't exactly follow the Mulino Bianco model—starts to run into its first little problems.
While Guccio's children gave their father cause for pride by helping out in the factory and, above all, spreading the brand's fame across the Italian peninsula and making a name for themselves in the living rooms of Rome's high society and Milan, the grandchildren are already showing the first signs of giving in.
First Paolo, with his claim to launch a line of his own (and ended up in court), then Maurizio, who ended up shot and seemed to have been killed by his wife's hand...
In short, when everything seemed to be going downhill, the family saga of these snake-like relatives found peace by doing what everyone else does: making room in the company for brilliant minds with different last names.
And that's the case of Tom Ford, businessman before designer, who gave the brand the touch of modernity it had lacked for so long, a new, high-impact glamour; we owe him the magic of wearing a Gucci bag and feeling like we're on the Red Carpet even if we've just finished washing the dishes.
And he is also responsible for the arrival of Frida Giannini, a high-heeled entrepreneur with a passion for the past that brought the Flora print back to glory (created especially for the Princess of Monaco) and passed the torch to Alessandro Michele, still Creative Director, a visionary who is part hippie and part futuristic.
I'll be honest with you, Vintagine, I thought about contacting the creators of Beautiful to make a daytime show, but then I realized that I have another thirty years ahead of me and, for us, BAGS ARE WHAT MATTER, so here's the summary:
HERE YOU'LL FIND ALL THE GUCCI BAGS CURRENTLY AVAILABLE!
- the Jackies, the most coveted of the moment; I know you want one even if you're not married to an Onassis
- the Bamboos, if you're a free spirit who likes exotic things—not the braided kind, the charming kind
- the Florals, if you feel a bit like Grace
- the Belt bagss, if you're a practical girl who needs only the essentials (and, let me tell you, for a super cool reason)
- the Beltss, if you think any accessory is fine as long as it bears the Gucci signature
- if you're none of the above but want to treat yourself. CLICK anyway. Cinzia is feeling generous for Christmas and has put the entire Gucci section ON SALE!!!
